Healthy Diets

Going bananas: Liberty Fruit thrives on a healthy diet of family and diversification

Published: Monday, 25 August 2008 06:06:05
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From four pallets of onions and potatoes in a small stand at City Market to 4.5 million cases of produce at a 126,000-square-foot facility, Liberty Fruit Co. Inc. has tended its growth like a garden.

Founded in 1965 by Issie Caviar, Liberty Fruit has overcome the obstacles of generational and economic change, recording $76.1 million in revenue for fiscal year 2008.

Now in a transition from second generation to third, the company has found a way to keep the business in the family, with a little outside help.

With more than 1,600 clients in five states, Arnold Caviar, the founder's son, has carried the business from the start. As a semi-retired business owner, Caviar knows he will never fully leave.

by Ashlee Kieler

Source: BizJournals